Mcdonald s For New Eating Option - 859 Words

Because of the revolution of lifestyle, people are starting to look for new eating option. In order to change customer’s impression, McDonald’s is trying to reposition their brand image by achieving following new objectives. âž ¢ Increasing family sales While the social demographic structure shows a downward trend on birth rate, parents tend to pay more attention on each child and wish to establish deep emotional bond. In order to maintain McDonald’s currently existing target segment-family, McDonald’s should focus more on providing experience to strengthen the relationship between parents and children. The value should not only be considered as provide food, but also an experience and a family time they shared. âž ¢ Attract business group In order to attract more customers, McDonald’s could pay more attention on the business group, which haven’t been targeted in fast food industry and is an essential and great potential one. Since McDonald’s is the first one embarking on cafà © section, McCafe, in fast food industry, this is a great opportunity for McDonald’s to extend its target segmentation. âž ¢ Provide more healthier meals option While there is no sign the high level of obesity has fallen, Americans tend to consume fewer calories, cholesterol and fat. The greater public awareness and healthier living style push the restaurant industry to produce more healthful offerings and McDonald’s is not an exception. Though McDonald’s usually is considered as a junk food index, it is time toShow MoreRelatedCase Study 3 Mcdonalds and Obesity1069 Words   |  5 PagesCase Study 4 McDonalds 1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac eliminate Ronald McDonald in its ads? I do not believe it is necessary to eliminate Ronald McDonald as the mascot. The comparison to Joe Camel is rather unfair. Although McDonalds uses Ronald to market its unhealthily to children, it is not the same as smoking and getting addicted to cigarettes (Adage.com, 2016). McDonalds should usedRead MoreMcdonalds Innovation Ideas1125 Words   |  5 PagesThe McDonald’s corporation is one of the most known brands around the world. McDonald s has built its success around a formula of providing a range of standardized high quality products quickly and reasonably priced. Today, many people live busy lives and place great importance on convenience when buying and paying for goods and services. Modern, quick service products such as drive-in car washes, smart phones and fast meals attract this market. For many people, this emphasis on instant serviceRead MoreGeorge Ritzer s The Mcdonaldization Of Society1263 Words   |  6 Pagesprocess of which fast food principles of McDonald s influence and dominate other fast food chains. Restaurants have come to imbed themselves into society in every way. The first principle, predictability, is that you will find everything within your predicting capability. For example, the customer in the McDonald s can predict the food in McDonalds. You can find little to no differences between a McDonalds menu in New York than to a menu of a Mcdonald s in Ohio. This is done so that there canRead MoreHow Has Healthy Living Culture Brought About Changes in Fast Food Industry1163 Words   |  5 Pageshealthy living culture in the UK brought about changes in the fast food industry? Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuine. By having the very pleasantRead MoreMcdonalds Case Study Analysis829 Words   |  4 PagesMcDonalds Case Overview: McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafeRead MoreFast Food are killing people1005 Words   |  5 PagesFast food chains are killing people â€Å"You want it, need it, you gotta have a taste of McDonald s burgers.† There are a lot of fast food offers that can catch our attention. They are great offers that can help us to save a lot of money, but what is behind cheap food? Fast food chains are killing people. They cheat their clients with sugar-free products, but they still have a lot of calories and fat. The offers that fast food provides customers are so good that they are becoming addicted. PeopleRead Moredont blame the eater1292 Words   |  6 Pagesargue that McDonalds is to blame for making them fat and there are limited options to not eat at fast food restaurants. Let us take Zinczenko for an example; he said, He grew up a typical 1980s latchkey kid (Zinczenko 391). His parents separated, and his dad was trying to re-establish his life alone, while his mom was functioning long hours just to pay the necessary monthly bills. Zinczenko said, lunch and dinner was a choice between a numerous of fast food pla ces such as: McDonalds, Taco BellRead MoreEssay about The Fast Food Health Scam 1564 Words   |  7 Pageshas supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impressionRead MoreMcdonald’s Case Analysis Essay606 Words   |  3 Pagesmcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profit till Jim Skinner takes over as CEO and launches specialty beverages, including coffee-based drinks. SWOT ANALYSIS: Strengths: McDonalds seems to be recession proof. They seem to be ableRead More Health Hoax By Fast Food Companies Essay1469 Words   |  6 Pagesindustry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer