Mcdonald s For New Eating Option - 859 Words

Because of the revolution of lifestyle, people are starting to look for new eating option. In order to change customer’s impression, McDonald’s is trying to reposition their brand image by achieving following new objectives. âž ¢ Increasing family sales While the social demographic structure shows a downward trend on birth rate, parents tend to pay more attention on each child and wish to establish deep emotional bond. In order to maintain McDonald’s currently existing target segment-family, McDonald’s should focus more on providing experience to strengthen the relationship between parents and children. The value should not only be considered as provide food, but also an experience and a family time they shared. âž ¢ Attract business group In order to attract more customers, McDonald’s could pay more attention on the business group, which haven’t been targeted in fast food industry and is an essential and great potential one. Since McDonald’s is the first one embarking on cafà © section, McCafe, in fast food industry, this is a great opportunity for McDonald’s to extend its target segmentation. âž ¢ Provide more healthier meals option While there is no sign the high level of obesity has fallen, Americans tend to consume fewer calories, cholesterol and fat. The greater public awareness and healthier living style push the restaurant industry to produce more healthful offerings and McDonald’s is not an exception. Though McDonald’s usually is considered as a junk food index, it is time toShow MoreRelatedCase Study 3 Mcdonalds and Obesity1069 Words   |  5 PagesCase Study 4 McDonalds 1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac eliminate Ronald McDonald in its ads? I do not believe it is necessary to eliminate Ronald McDonald as the mascot. The comparison to Joe Camel is rather unfair. Although McDonalds uses Ronald to market its unhealthily to children, it is not the same as smoking and getting addicted to cigarettes (Adage.com, 2016). McDonalds should usedRead MoreMcdonalds Innovation Ideas1125 Words   |  5 PagesThe McDonald’s corporation is one of the most known brands around the world. McDonald s has built its success around a formula of providing a range of standardized high quality products quickly and reasonably priced. Today, many people live busy lives and place great importance on convenience when buying and paying for goods and services. Modern, quick service products such as drive-in car washes, smart phones and fast meals attract this market. For many people, this emphasis on instant serviceRead MoreGeorge Ritzer s The Mcdonaldization Of Society1263 Words   |  6 Pagesprocess of which fast food principles of McDonald s influence and dominate other fast food chains. Restaurants have come to imbed themselves into society in every way. The first principle, predictability, is that you will find everything within your predicting capability. For example, the customer in the McDonald s can predict the food in McDonalds. You can find little to no differences between a McDonalds menu in New York than to a menu of a Mcdonald s in Ohio. This is done so that there canRead MoreHow Has Healthy Living Culture Brought About Changes in Fast Food Industry1163 Words   |  5 Pageshealthy living culture in the UK brought about changes in the fast food industry? Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuine. By having the very pleasantRead MoreMcdonalds Case Study Analysis829 Words   |  4 PagesMcDonalds Case Overview: McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafeRead MoreFast Food are killing people1005 Words   |  5 PagesFast food chains are killing people â€Å"You want it, need it, you gotta have a taste of McDonald s burgers.† There are a lot of fast food offers that can catch our attention. They are great offers that can help us to save a lot of money, but what is behind cheap food? Fast food chains are killing people. They cheat their clients with sugar-free products, but they still have a lot of calories and fat. The offers that fast food provides customers are so good that they are becoming addicted. PeopleRead Moredont blame the eater1292 Words   |  6 Pagesargue that McDonalds is to blame for making them fat and there are limited options to not eat at fast food restaurants. Let us take Zinczenko for an example; he said, He grew up a typical 1980s latchkey kid (Zinczenko 391). His parents separated, and his dad was trying to re-establish his life alone, while his mom was functioning long hours just to pay the necessary monthly bills. Zinczenko said, lunch and dinner was a choice between a numerous of fast food pla ces such as: McDonalds, Taco BellRead MoreEssay about The Fast Food Health Scam 1564 Words   |  7 Pageshas supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impressionRead MoreMcdonald’s Case Analysis Essay606 Words   |  3 Pagesmcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profit till Jim Skinner takes over as CEO and launches specialty beverages, including coffee-based drinks. SWOT ANALYSIS: Strengths: McDonalds seems to be recession proof. They seem to be ableRead More Health Hoax By Fast Food Companies Essay1469 Words   |  6 Pagesindustry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer

The Revolution Of The 19th Century - 955 Words

In the late 18th century, the world was about to witness another revolution for democracy. After the United States emerged victorious in the quest for independence it would become an example to the world. France, America’s ally during the war, would be further crippled financially by this quest for independence, and in turn let the Third Estate, the third social class in French politics composed of lower class people, see this example. As France spiraled into moderate depression the people would revolt, resulting in the one of the bloodiest times in history. There were many reasons for this need of revolution in 18th century France. One was the higher aristocratic class’s lack of concern for the troubles of the Third Estate. An example of†¦show more content†¦Banksy has created works all over the world on controversial issues of today. It is also believed that each one of his works contains one of the following themes: modern behavior, animal treatment, the Isr aeli-Palestinian Crisis, the police state in Britain, and rats and monkeys (116). In 2008 Banksy made this piece in the United States, and it would later be named The Wall Street Rat: Let Them Eat Crack. On the blank side of a building at Broadway and Howard, the center Lower Manhattan in New York City, Banksy again voices his opinion publicly to the world. This time it took the form of a rat dressed in business attire with a briefcase filled with money. Next to this image is the phrase, â€Å"Let them eat crack† written in red paint. This can be directly linked to Marie Antoinette’s quote, but with a more modern twist. Both phrases are also being allegedly uttered by people of an elite class. In this case it is the wealthy business professional of America instead of the aristocratic royalty of France. The red paint can also symbolize blood, and can also be directly referencing that this can lead to a bloody revolution similar to France’s. The location also plays a key part. It is located in the heart of Lower Manhattan, the financial capital of America. Whether this is a call to arms to the lower class or a warning to the upper class is up for interpretation. Wh at this mural symbolizes is the inability of the upper classes to understand the

Feminism, Pregnancy, And The Workplace - 1068 Words

Throughout North American history, women have been struggling to integrate themselves into a male dominated society. The earlier struggle was to be recognized as people, and fighting for the right to vote. While the status on the former has yet to be resolved, modern-day feminists have shifted their view to fight for equality in the workplace. Today, women can face an undefinable number of obstacles in the workforce, from unequal pay, to sexual harassment, lack of representation, and little to no accommodation for maternity status. In the articles Engineering Ignorance and Debating Difference: Feminism, Pregnancy, and the Workplace, authors Suzanne Franzway, Rhonda Sharp, Julie E. Mills, Judith Gill, and Lise Vogel, respectively explore issues women face in their workplace. Franzway, Sharp, Mills, and Gill used Engineering Ignorance to speak about the lack of gender equality in engineering. Vogel explores issues surrounding maternity in the workplace. Though both articles have come t o the consensus that women face more obstacles in the workplace than men do, the two speak of two completely separate issues that feminists are attempting to eradicate. Most who have looked into the issue of feminism in the workplace understand that women must overcome many more struggles that men would in the workplace. The article, Engineering Ignorance (2009) states in the introduction that much of the work that women have done seems to become invisible to the eyes of society. ItShow MoreRelatedFeminism : An Definition Of Feminism1281 Words   |  6 PagesWhen one hears the term â€Å"Feminism†, she/he may have the idea that it is the urge and desire to gain rights for women. While that is true, it does not describe feminism in its entirety. Many people misinterpret what this term means based on media and people who do not know better. Many people who may misinterpret feminism may describe it as a movement to make women superior to men. They may say that those who claim to be a feminist are ones who hate men and strive to assert themselves aboveRead MoreWomen s Rights During The 20th Century1302 Words   |  6 Pagesis today. Some of the biggest movements to fight for women s equalities happened in the 20th century. People like Betty Friedan, Elizabeth Cady Stanton, and Susan B. Anthony helped to make it possible. In the 20th century there were two waves of feminism and third started in the 80’s but still continues today. I talk about the first and second wave in this essay. Then how these waves have changed the role of women in society. One of the first things to change the role of women in society was theRead MoreFirst Wave Feminism By Betty Friedan1171 Words   |  5 PagesBackground Knowledge: Second-wave feminism refers to the period of feminist activity that focused on social and legal issues of gender equality such as sexuality, family, the workplace, reproductive rights and equal opportunity in education and the workplace. Source 1: The Feminine Mystique by Betty Friedan In 1963, Betty Friedan’s The Feminine Mystique was published. Friedan discussed the problem that â€Å"lay buried, unspoken† in the minds of the suburban housewife, saying that they were too sociallyRead MoreGender : History, Culture And Ideology Essay1664 Words   |  7 Pages#1 With reference to Simone de Beauvoir and Betty Freidan discuss the issues that were central to second wave feminism. Name: Shuruti Sharma Date: October 28, 2016. Course Code: HUMA 1951 Course Name: Introduction to Gender: History, Culture and Ideology TA: Catherine Swenson Student Number: 214474803 The concept of second wave feminism has constructed progressing ideologies that attempted to help women overcome gender constructed norms they have faced throughoutRead MoreThe Law That Can Not Discriminate Against Hiring An Individual Due For Pregnancy Related Illness1439 Words   |  6 Pagescompany, or even the taxpayer. In addition, it is now law that employers cannot discriminate against hiring an individual due to pregnancy, or pregnancy related illness, or disability. In ATT v. Hulteen, the Supreme Court heard of a case in which four workers claimed that they were discriminated against and that their pension was illegally reduced because of their pregnancy. The Court ruled against the four workers claiming that the Act protecting pregnant workers does not constitute redressing pastRead MoreGender Discrimination And Its Impact On Society1231 Words   |  5 Pagescertain opportunities. Discrimination, in one way or another, then becomes the stem of inequalities in certain areas - such as the workplace. Specifically for the female population in several countries. Gender discrimination has been documented in many cases around the world, notable situations such women fighting for the right to vote. This opened up a path of feminism that would come to influence future generations on gaining equality. Other cases including the amount of income and job opportunitiesRead MoreFeminism : Women And Women1316 Words   |  6 Pagesâ€Å"I need feminism because my mother prays that I marry a successful man more than she prays that I become successful† (Unknown). According to Merriam-Webster’s dictionary, feminism is the belief that women and men should have equal rights and opportunities. The feminist revolution has come a long way, yet women are still being viewed as beneath men. Unfortunately, we are still living in a male dominated society. The work that is done by a man is still being seen as more significant and worthwhileRead More Feminism Essays1237 Words   |  5 PagesFeminism Works Cited Missing   Ã‚  Ã‚  Ã‚  Ã‚  Feminism is the theory that men and women should be equal, politically, economically, and socially. There are many different types of feminism and each have a profound impact on someone’s view of society. The first is cultural feminism, which is the theory that there are fundamental personality differences between men and women, and that women’s differences are special. This theory supports the idea that there are biological differences between men and womenRead MoreThe Three Waves of Feminism1223 Words   |  5 PagesThe Three Big Waves of Feminism First-Wave Feminism: Women’s Right to Vote In 1776, the then First Lady of the United States was the first to raise her about women’s rights, telling her husband to â€Å"remember the ladies† in his drafting of new laws, yet it took more than 100 years for men like John Adams to actually do so. With the help of half a dozen determined, and in this case white upper-middle-class, women the first-wave feminism, which spans from the 19th century to the early 20th centuryRead MoreFeminist Theory1248 Words   |  5 PagesFeminism refers to political, cultural, and economic movements aimed at establishing greater rights, legal protection for women, and or womens liberation. It includes some of the sociological theories and philosophies concerned with issues of gender difference. Nancy Cott defines feminism as the belief in the importance of gender equality, invalidating the idea of gender hierarchy as a socially constructed concept. Feminism has earned itself a bad reputation, but it never undermined gender differences

First Aid free essay sample

Autumn Price Assessing Risk In Sport Operating Procedures and Good Practices First Aid All companies and businesses will have people who are trained in first aid. First aid is in place to ensure that there is somebody there to deal with emergencies. If first aid cannot be administrated on the premises, it means that it should be moved to the hospital. It is important to have staff that are trained in first aid. There are courses available that people can take where they will learn how to, provide information to a more qualified person, prevent conditions worsening, promote recovery and most importantly preserve life. For example in Honeywell Sports centre, all members of the sporting staff are trained in first aid, this is to make sure that if anything does occur there will always be somebody there who can deal with it, as sports facilities are at a high risk for injuries and accidents. We will write a custom essay sample on First Aid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is important that there are people who are trained, if they didn’t it could lead to legal action. This could be undertaken if there are no members of staff who are trained, or if somebody who isn’t qualified tries to deal with the situation. It is also important that there are first aid kits available, which have been checked so that they are always in date and always have the correct equipment in. Staff Training Legalisation, regulations and codes of practice are always changing; therefore it is important to have training so that the employees and the safety representatives are up to date. Regular training will ensure that the representatives always no exactly the best way and the up to date way to deal with situations. Staff training involves sending staff on appropriate seminars, courses and conferences. Internal training could also be put in place for duties specific to the particular job. Relating back to first aid, it is important for the first aid representative to be up to date and know exactly what they are doing. ‘The Health and Safety (First-Aid) Regulations (1981) require that, in order to provide first aid to their employees who are injured or become ill at work, employers must have adequate and appropriate equipment, facilities and personnel. Barker, Ray; Gledhill, Adam; Lydon, Chris. BTEC National Sport Book 1 (2nd Edition). Harlow, Essex, GBR: Pearson Education Limited, 2007. p lxxxiv. http://site. ebrary. com/lib/barnsleycoll/Doc? id=10300498ppg=84 Copyright  © 2007. Pearson Education Limited. All rights reserved. This shows that it is important for all employees to have representatives that have had regular training to prevent any legal action been taken. For example in the Honeywell Sports Centre all of the sport staff will have regular training to ensure that they know exactly what to do if a problem occurs. Risk Assessments Risk assessments are undertaken to try and avoid as many accidents and injuries as possible. There are a set of principles outlined in The Management of Health and Safety at Work Regulations which state different ways in how to decide which action is best taken to reduce risks in the work place. The following are some of the principles; Avoid risk all together if possible. This is the most important principle in good health and safety management. However this is sometimes hard to follow, in some cases you have no way of avoiding them all together and therefore there needs to be principles for those outcomes too. Try to deal with the risk as soon as possible. For example if the floor in one of the changing rooms was slippery, it should be dried immediately. This would be a better way of dealing with it, rather than just putting up a wet floor sign as it removes the risk all together. If a sign was just put up the risk is still there and somebody could still slip if they do not see the sig for example. Communication is vital. All staff should know exactly what they need to do and were they need to be in the event of an incident. Communication is essential for the successful implementation of health and safety measures. If people do not know what to do, it will affect the efficiency. Staff won’t know what they are doing and could therefore make the problem even worse. Safety Procedures and Protocols Established to Maintain a Safe Environment It is important when beginning to establish safety procedures and protocols that a written commitment is produced. The commitment should state that they are providing a safe and inviting sports environment. To ensure that people are aware of this, copies of the policy should be distributed widely and throughout the organisation. This ensures that all of the staff and people who use the sports facility know all the information about the protocols. It is impossible to eradicate all dangerous situations, but it is important that everybody knows how to deal with them, if they ever occur. If problems arise, people should know how to respond immediately. Governing Body Guidelines The governing bodies of sport are in charge of providing guidelines that will provide help and support for sport leaders, coaches and teachers (such as the ones in Honeywell Sports Centre). They mostly set out a code of conduct for the coaches that inform them of everything they will need to be a safe coach, who is aware of their responsibilities. All teachers and coaches at Honeywell will have been given a code of conduct so they know what they should or shouldn’t be teaching them and how to teach it to them. For example in a code of conduct for coaches, it states that coaches must always promote the positive aspects of the sport, like fair play. If the coaches didn’t teach things like this, the players could get into trouble for not participating and acting in the correct manner. Equipment Manufacturers’ Guidelines There are many items of sports equipment that need to be assembled, such as goal posts and basketball nets. These items of equipment need to be put up properly as it could lead to injury. If the posts were to fall down they could land on people and cause them injury. Each set of equipment, when purchased will have instructions on how to assemble it and guidelines on how it should be used; they should all come with the EU approval mark. There should also be instructions and guidelines on smaller pieces of equipment, like footballs. Hey will state information like inflation pressure suggestions and instructions on how to insert the needle to inflate the ball. Again these all prevent injury, if these guidelines aren’t followed the ball could pop, or be too hard. When to Consult With Others At some point, no matter how experienced the person is, everybody needs help and guidance on how to improve. Everybody continues to learn about how to improve the performance, enjoyment and safety of their sports environment and the participants. There are people put in place who have knowledge about these specific areas and it is important for staff to know how to obtain this support. The best time to consult somebody is before undertaking the activity and when you have time to sit down and talk about it properly. For example, if one of the members of staff at Honeywell had to undertake a risk assessment, they could seek guidance from the line manager or HSE. If they didn’t seek guidance, it could result in completing the risk assessment wrong. They could miss something out and this could put the participants in danger. Governing bodies of specific sports also provide support. It is especially important to seek guidance on the topic of local requirements, as they can differ from region to region. Checking with local authorities will ensure that the right precautions are being undertaken.